I first heard Madi Mai in summer 2019 when she put up a song called Change on Facebook that she wrote for Jodie Chesney, who was sadly murdered whilst in a park over in East London.
When I heard the song, lyrically it moved me and vocally made the hairs on my arms stand up as she had this amazing angelic voice.
I got in contact with Madi and offered to produce the track for her and that was the beginning of our working relationship.
We went on to record a few tracks over a period of a year as I didn’t offer her a deal as she was only 15 at the time, but I continued to develop her as I loved her vibes and attitude in the studio.
By September 2020, after Madi turned 17, we finally signed a production deal.
I met Alyce in July 2020 through Shirley Jackson, one of the co-founders of Foam 20, who sent me a clip of her singing. I was blown away by her edgy voice, lyrical skills, and her hunger to pursue music—it was clear from day one.
I was given Alyce’s number by Shirley, but before I had a chance to call, Alyce rang me and we arranged a meeting the following day.
The next day, Alyce arrived for the meeting where I had four backing tracks I wanted to play to her. I played her the first track when she asked me to rewind it halfway through. She then said, “Do you mind if I write something down as I have a chorus idea for the track?”
Alyce took out her phone and began writing. She then asked if I could play the verse part of the track and quickly wrote a verse. To my surprise, she then asked if she could sing it to me. I agreed, and when I heard what she had written and the style she delivered, I immediately set up the mic and started recording.
Two hours later, we had our first track—completely unexpected—and that marked the beginning of our working relationship. By September 2020, we had signed a production deal.
Now I’m working with both artists recording their albums. I’m incredibly excited and having the most fun working with two great talents.
